About that time, she came back to SamCart and started listening to Brian's 5 Minute Marketing podcasts. One topic in particular, caught her attention. 1-Click Upsells. And no wonder. The promise that upsells could double — or triple — sales and income without having to increase traffic seemed like a miracle. The fact that you could do upsells even if you only had one product — like she had — make the impossible seem possible. All that combined with the promise that creating and executing 1-Click Upsells with SamCart wasn't going to take a ton of time or cost her a cent ALMOST made her jump in and do it.
I say, “almost” because the other thing you need to know about Kim is that she is a sweetheart. Open. Generous. Kind. Polite. Just the nicest person you'd ever want to meet. At first she felt like asking someone to buy something more expensive right after they had purchased an item was....ummm kind of pushy. Too aggressive. Maybe, even rude.
But, as she said, “Brian was SOOOOO compelling. He talked about presenting upsells in a way that felt natural. Like by giving someone the chance to purchase some other great product from you was actually doing them a favor.”